Guides
Local SEO for Contractors: A Practical Guide
A ground-up guide to local SEO for contractors — what actually moves the needle in local search and how to do it without an agency.
Read article →Home Projects · The Contractor Growth Hub
Marketing Guides for General Contractors
General contractors compete on trust more than any other trade. Homeowners are handing over their house — and often a significant portion of their savings — to someone they found online. Your online presence, portfolio, and review history are doing the heavy lifting before that first phone call ever happens.
Primary Marketing Challenges for General Contractors
- Building enough online trust for high-value remodel and renovation projects where homeowners research extensively
- Showcasing completed project work in a way that attracts the right type of job and client
- Standing out in a fragmented market where 'general contractor' can mean anything from handyman to custom builder
- Managing a long sales cycle where prospects research for weeks before making contact
- Generating reviews from clients who are satisfied but move on quickly after project completion
Articles by Growth Stage
Get Searched
How to Turn One Completed Job Into More Work From the NeighborhoodElizabeth Adams · 6 min read
Get Found
Local SEO for Contractors: A Practical GuideEmily Smith · 12 min read
Contractor Website Mistakes That Cost You LeadsAmy Bourke · 8 min read
Get Booked
Google Business Profile Optimization Checklist for ContractorsJon Alcon · 5 min read
How Contractors Can Get More Google ReviewsElliot Farmer · 6 min read
Recommended Starting Guides
The three guides most useful for general contractors who are building their online presence.
How To
How Contractors Can Get More Google Reviews
A simple, repeatable process for asking happy customers for reviews without feeling awkward about it.
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Checklists
Google Business Profile Optimization Checklist for Contractors
Step-by-step checklist to make your Google Business Profile work harder — the fastest path to more local calls and map visibility.
Read article →TradeZIP for General Contractors
Websites and local marketing built for general contractors
TradeZIP builds contractor websites and manages the local SEO, reviews and lead response work that general contractors need to grow. Done for you, not handed to you as a template.
TradeZIP for General Contractors →Get Started
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